Why Entrepreneurs should use Social Media Video Marketing
Every entrepreneur starting out should be thinking about marketing and how to get eyes on their product/service. They should think about having a website, and how to use it to get information out there in a concise and pleasing way. There should be thought going toward who your competitors are, how they are marketing, and how well that seems to be working for them. You also can’t forget to plan out who your target audience is, and how they usually receive media so that you get the right people looking at your product/service.
Today’s younger generation doesn’t get their ads through cable TV, it’s mainly through streaming services and social media. Unless you were very successful in obtaining funding for your new entrepreneur endeavor, you probably are tight on funds when you are starting out- but making a video for social media is far less expensive than a commercial to be put on television. Use this to your advantage!
Our video production services are here to help small businesses make those videos, and get them out there. A lot of the work we do already is social media video production, so we know what works, and what doesn’t. Not only can we help you to plan out what kind of video to make, the content, the length, etc. but we can help with when and how often to post on social media with the help of Emily, our social media coordinator. The combination of our video production services, video editing services, and social media management services, make us the perfect company to help out small businesses and entrepreneurs with their marketing needs.
Of course you could do this all on your own if you wanted- take some videos on your iphone of your products, snap some pics, and put them on your instagram… but in today’s climate, you’re going to need to do better than that to build your brand and get some attention. There are so many different social media platforms to use these days that it is a lot of work to have an account on each one and be consistently posting, updating, and engaging with your followers and other accounts. Not to mention how much media and how many ads and companies are already out there trying to market through social media- it might feel like you are screaming into the abyss. It can take time and experimentation to figure out how to grab the attention of your target audience. Having to do all of this on top of starting and running your business can be overwhelming and seem impossible. That’s why we are here, to take some of that pressure off of you, and help you make it all happen.
We have experience in marketing products, services, and experiences- everything from hats to river rafting trips. We’ve worked with children, animals, and in extreme weather circumstances. Whatever your product or service might be, we can use our video production services to portray it in a desirable light. Just putting a picture of your product on the internet won’t get you sales, but using our creativity and artistry to produce videos that will capture the viewer's attention will get you much closer. Using our social media management services on top of that, and you’ll be golden.
